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How to Use the Internet to Get New Customers and Grow Your Profits

Savvy business owners know that simply having a website isn’t enough any
more.  Here’s what you can do to increase sales via internet marketing for
your business.

What a wonderful world it would be if you had unlimited funds to spend on advertising and marketing your business.  You’d have billboards, Tv commercials, social media campaigns with top notch content, and of course you’d outbid all your competitors on the pay per click market for online ads.  Maybe you’d even delve into Public Relations and make your companany well-known through those channels.

Snap back to reality, and while you may have a nice roster of great marketing ideas, you probably don’t have the resources to see them all into action.  What to do?  Turn your eye towards the world wide web, for starters.  Here, you’ll find dozens of outlets for creative ways to drive traffic to your website, generate leads, and ultimately increase sales for whatever it is that you do.

Perhaps you’re a little rusty on what’s out there these days in terms of internet marketing?  Don’t be ashamed if you didn’t exactly understand ever technique rattled off in the first paragraph. Social media?  Pay per click?  Don’t fret: here’s a simple guide on Using the Internet to Generate More Business…For Your Business!

1.  Know your customers.

Before we launch into the best avenues to pursue for your new internet
marketing campaign, it’s important…no, vital, to know your target audience.  Why?  Because different internet marketing techniques work better on certain segments of the population thanothers. Facebook, for example, once the realm of the hip and young, is now where you’ll find your older target audience.

Want to reach the younger set?  You’ll have to find out whatever the new social media platform is at the moment and get yourself on that.  What is that, you say?  Hard to say!  It changes constantly but right now Snapchat is popular, if you can figure out how to leverage the video-sharing mode for your business.

2.  Develop your current customers.

In your efforts to find new customers, don’t forget about extracting as many sales and leads as you can from existing customers.  Who are your current customers, anyway?  If you don’t know, then find out. Then, think of how you can get them to buy more often, or buy more at once when they do make purchases.  That’s called “increasing your average dollar sale”.  Try rewards points, giveaways, referral bonuses, and shipping discounts.

3.  Get local on the internet.

If there’s just one thing you do for your business, make sure you appear on
local search results when people use online search engines to find services
or goods in your area.  Companies like Cover Local can help with these efforts,
which combine creating a social media campaign, optimizing your current
website for local SEO, and doing whatever it takes to make sure your
business gets seen in local results.  It’s really where internet marketing
is right now, this is going to be your most important step.

One Amazing Woman Runs The Entire Social Media Presence For The Grammy Awards. Watch Her In All Her Awesomeness.

Who would think a major player like The Grammy Awards would trust their entire social media presence to one woman. Well, she’s not just any woman. Her name s Lindsay Gabler and you will fall head over heads for her as fast as we have! She manages all social media channels for The Grammy’s and she’s a woman after our own hearts. She will be live tweeting, sharing, tumbling all day starting at 9am on Grammy Morning. Dear Lindsay if you ever need a job don’t hesitate to call us!

Watch This Intro For The Game Of Social Media Thrones

Game of Thrones buffs and social media geeks like us will love this video. It’s a parody of the intro to HBO’s “The Game Of Thrones” using social media giants instead of kingdoms. The music they chose is a bit lacking, however the concept of this parody is very cool. Hat tip to HootSuite for creating this gem.

Share this with your friends who love the internet and Game of Thrones.

Finally A Solution For People Who Spend Too Much Time Starting At Their Phones – Hilarious!

We all know “those people.” Heck, some of us may be one of “those people” from time to time. People who stare at Facebook, or Twitter, or Instagram instead of interacting with the real world. Finally, Coca-cola has developed a solution. It’s called The Social Media Guard, and it will make you laugh.

Share this with your friends who stare at their phones too much!

Incorporating Instagram Into Your E-Commerce Success

The use of social media to bolster your e-commerce endeavors is a global phenomenon. We need only browse Facebook and Twitter for a few minutes before adverts, customer outreach and social proofing begins to jump out of the screen at us! Yet the world of social media doesn’t begin and end with the two big digital giants mentioned, there are lots of other platforms not being utilized to their full. For example, most folk are still missing out on a great social network Instagram.

Instagram is BIG

With over 100 million users posting 40 million photos per day, Instagram is huge. The amount of that content related to commercial brands is huge too and there’s no reason your business can’t be garnering interest in the Instagram jungle. Sure, Nike has over 12 million photos they are hashtagged in but if people are willing to brag about their new sweatshop sneakers then why not your product? There is great potential for leveraging client-based content from this platform. That’s why the big boys are playing on Instagram, they know people are watching.


The Standard Instagram Recipe For Success

There are numerous way of using the platform to help your e-commerce success but some are more reliable than others. Let’s go through one of the most popular models for constructing a bulletproof social media marketing strategy on Instagram. It follows a great A,B,C format that gives it lasting longevity.


A.) Engage 

The textbook approach is to launch a contest that involves users sending you a photo. For example, a clothing company could run a contest at Christmas asking users to submit their best Christmassy photo featuring the brand’s product. Obviously there will need to be an incentive, a scenic balloon trip for the winner, something that you can use as great marketing afterwards too. You’re going to need something a little more imaginative than gift vouchers! The campaign should feature a well constructed hashtag that is fun, memorable and when read would inspire curiosity in others.


B.) Direct 

Now that you have a tonne of user-generated content along with your company name being hashtagged everywhere you can direct this snowball of interest towards your e-commerce store, or other social media platforms if you wish. The result is more traffic and increased click through rates, this is the part where you’ll find out if this snowball will be an avalanche.


C.) Utilize

Whilst the increased sales from increased traffic is fairly evident it’s not even the best thing about Instagram, social proofing is. Unlike the largely text-based social proofing companies receive on Twitter and Facebook, the Instagram format immediately lends itself to further republication in real marketing. In the campaign example given, you’d end up with a nice seasonal photo of a happy customer looking great in your brand. What’s more, it’s entirely genuine and you’ll have the look of a smart, hip and fresh outfit that’s well connected to its customers.




Instagram Direct: The Revolutionary Improvement

There’s news from the trenches though. Instagram have just introduced a brand new messaging feature which promises to provide innovative new ways for e-commerce folk to draw customer attention. The feature allows you to send small groups of people a photo set, a short video alongside a small amount of text. I hope you’re seeing dollar signs right now!

It may sound like a hassle as the messaging service is restricted to small numbers of people, around 15. Yet this is absolutely fine for a small company. Now you can announce new mens products to the men, a new competition to win a women’s item just to the women. That is only a very basic binary approach, you can scale this customization of message right down to the individual. Indeed, that is likely the future of social media relationships between commercial entities and individuals, more depth, more targeting… real brand loyalty. For example, choosing the top 10 entrants to a competition and giving them 10% off for life, give them a name that screams exclusivity and a swanky card they can pose with. Great publicity my friends.

In summary, e-commerce stores and commercial enterprises generally have only just begun to scratch the surface of what Instagram can do for them. Whilst Facebook and Twitter are loaded out with competition Instagram is virgin territory for many operators and the new messaging feature a sign that the fun is only just beginning.

References and image credits :

(All photos creative commons)

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