What It Is
Commenting is one of the most common and widespread ways users can interact on social media sites. Every major channel provides a way for visitors to share their thoughts and opinions on a blog post, photo, video, review, check-in or status update.
What It Does
If everyone’s a critic, then online comments are the platform. For a business owner, commenting as a part of your social media strategy is important for several reasons. On a company blog, they provide current and potential customers with the opportunity to have a conversation with you about topics related to your (or their) industry; a blog with robust commenting then becomes an engaged community. When you comment on another blog’s post, or another person’s photo on Flickr, or answer a question on LinkedIn —on a relevant topic—you demonstrate your expertise, give potential customers another opportunity to discover you, and create a link back to your own blog or website which builds referral traffic and helps with search engine optimization (SEO).
Commenting also gives businesses a way to thank a commenter for a positive reaction, or to respond and minimize a negative comment. In this way, it can be not just social media marketing, but community and online reputation management as well.
What To Use It With
• Yelp and other ratings sites
• YouTube videos
Top 5 Social Media Marketing Mistakes – Bloomberg BusinessWeek
How to Use Social Media for Crisis Management – Social Media Examiner
Recommendations for Blog Commenting as a Marketing Strategy – SEOMoz
3 Tips for Managing a Social Media Community – Social Media Examiner
How to Manage Negative Blog Comments – Social Media Today
How Blogs Help SEO – SearchEngineJournal
Awareness Social Marketing Hub – a social media dashboard for both publishing and responding to social media content
6 Firefox Add-Ins for B2B Social Media Management – Social Media B2B