Rating & Reviewing in Social Media
What It Is
Rating allows an individual social media site user to indicate how much he or she liked or disliked an individual piece of content, such as a video on YouTube or a hotel listing on TripAdvisor. Some ratings are on a scale, such as 1 to 5 stars, while others are simply thumbs up or thumbs down, as on a YouTube video. Ratings functionality is often found alongside reviewing, such as on Yelp. Reviewing allows social media site users to add their own version of a critic’s review of a restaurant, hotel, bookstore, or other business.
What It Does
If your business’s content is rated and/or reviewed highly, this provides social proof to customers of its value. Some sites also allow users to filter listings based on ratings. Reviews are user-generated marketing for your business and are especially important to monitor and manage as they directly contribute to its reputation and perception.
What To Use It With
Yelp and other ratings sites
Can They Really Say That About My Hotel? – CDG Interactive blog
What’s Your Hotel’s Reputation Management Strategy? – Hospitality.net
Dealership Reputation Management – Automotive Digital Marketing
Social Media Gold: Ratings & Reviews – Search Engine Land
Add Ratings and Reviews to Your Social Intelligence Strategy – Forrester Blog
Driving Channel Sales with User-Generated Marketing – BazaarVoice white paper